ROLE:
UX/UI Design | Visual Design & Branding | Interaction Design & Prototyping
CLIENT:
Flashback
FORMAT:
Mobile Application
Flashback Redesign
about.
Photography has always been about more than just capturing a moment — it’s about the anticipation, the ritual, and the stories that unfold when we finally see what was caught on film.
Flashback set out to bring that magic into the digital age: users shoot “blind,” photos remain hidden, and only after a roll is “developed” can they relive their memories.
But as I began exploring the app, I noticed a tension. The concept was strong, yet the experience often fell short. the soul of film was there, but it needed a stronger frame to shine.
problem statement.
How might we enhance Flashback’s user experience while conceptually expanding its features to deepen delight, usability, and community connection?
Flashback promises to revive the joy of candid, film-like photography, but the app’s current design leaves users without the full sense of anticipation, storytelling, and community that analog photography embodies.
The focus of this project was to:
Enhance the core film roll flow by refining gallery, development, and sharing experiences.
Expand app functionality with conceptual features like collaborative rolls, community challenges, and time-capsule modes.
Apply UX/UI design principles to create a more intuitive, accessible, and visually cohesive app.
research.
I began by reviewing Flashback’s app alongside its brand promise: “The soul of film, reborn.”
To ground my redesign in real perspectives, I conducted user interviews with two groups: people who were entirely new to the concept of digital film rolls, and people already familiar with traditional film photography.
When I first downloaded Flashback, I approached it as both a designer and a curious new user.
The promise was clear: a digital camera app that recreates the joy of film by delaying photo reveals. But as I moved through the app, I began mapping the actual flow — from shooting a photo, to “developing” a roll, to viewing the gallery.
Through interviews and research, I uncovered what users really valued; the features they couldn’t live without and the ones they’d love to see next.
MVP Features
Necessary features and flows that bring Flashback closer to its vision:
Core Role Experience
Contact Sheet View
Improved Navigation
Editable Roll Title/Image Names
Roll Journal/Notes
Favorites
Download Individual Photos and Rolls
Future Roadmap
Storytelling & Delight
Flashback Moment (memory resurfacing)
Widget (showcase photos on home screen)
Roll Stats/Analytics
Photo Editing (stickers, drawing, doodles)
Community Growth
Roll of the Week (spotlight feature)
Curated Collections (editorial + curated galleries)
Badges (milestones, challenges, group rolls)
Exploration & Discovery
Map View
Random Film Stock (roulette for creative play)
Film Shop (unlock/purchase new digital films)
